The base Tundra CrewMax offers more content and performance at a comparable MSRP to the base Ford F-150 SuperCrew XL

Customers seeking the accommodation of a 4-door full-size truck but without top-of-the-line luxury appointments will compare prices and features very closely. Match a base Tundra CrewMax side-by-side with a similar Ford F-150 SuperCrew, and the Tundra sends a very clear value message. The Tundra has more standard equipment, more powerful engine, advanced transmission and more performance for nearly the same MSRP.

Base price
• $30,220: 2011MY Toyota Tundra CrewMax Tundra Grade 4x2 4.6L V8 (includes destination)
• $30,030: 2010MY Ford F-150 SuperCrew XL 4x2 4.6L V8 (includes destination)

Tundra's powertrain has the clear advantage over 2010 F-150

• Standard Tundra engine is 4.6-liter V8 DOHC with 4-valves per cylinder
• Standard F-150 engine is 4.6-liter V8 SOHC with 2-valves per cylinder
• Toyota: 310 horsepower, 327 lb-ft torque; Ford: 248 horsepower, 294 lb-ft torque
• Tundra has 62 more horsepower and 33 lb-ft more torque than Ford
• 6-speed automatic transmission is standard on Tundra; F-150 has 4-speed
• Tundra has a better EPA highway fuel economy rating: 20 mpg vs. 19 mpg for Ford
• That could give Tundra customers a longer cruising range on the highway
• Tundra turning circle is 44 feet compared to 47 feet for Ford
• That means Tundra is easier to maneuver in parking lots, boat ramps

Toyota Financial Services (TFS), in partnership with Toyota Motor Sales (TMS), announces an Extension to the Toyota Lease Loyalty Certificate program.

During this program, the TFS Loyalty Services Group at our Central CSC will:

• Contact those Toyota customers having a scheduled TFS lease maturity or an active lease extension during February, March, April, May, June or July, 2010
• Offer a $500 Loyalty Certificate* to be used toward a new Toyota as a down payment (retail) or amount due at lease signing (lease) when financed/leased through TFS
• Generate Sales Leads from these conversations and deliver them to the originating Toyota dealer through Dealer Daily. Sales leads will contain the Certificate #

The Toyota Tacoma is already rugged, but will soon include an extra dose of tough. Toyota Motor
Manufacturing of Texas is rolling up their sleeves to push the first ever Texas-built Toyota Tacoma off the line,
and we think the occasion is cause for celebration!

Texas Governor Rick Perry and Toyota are proud to declare August 6, 2010 “Tacoma Day!” Tacoma Day
will celebrate the first ever Texas-built, Texas-tough Toyota Tacoma coming off the assembly line in San
Antonio. Bringing the Tacoma to Texas has resulted in 1,000 additional jobs and $100 million invested in
the San Antonio community and has had a positive impact on the economy statewide. Combined with the
production of the Toyota Tundra, the Toyota Motor Manufacturing of Texas (TMMTX) plant will have the ability
to produce up to 200,000 trucks each year.

I would love to see this at our stores. I am currently researching it now... The question is, would live streaming video benefit you as a customer? Would it help the process and would it make it more likely that you would be inclined to buy from us when the decision is made? Ahhh. The million dollar question. Watch this short video to see the details.

As you are no doubt aware, Toyota has identified and is implementing two remedies in response to concerns about sudden unintended acceleration: floor mat entrapment and sticking accelerator pedals.

Still, some people believe there may be other contributing factors, such as Toyota’s electronic throttle control system with intelligence (ETCS-i).  While Toyota is confident that its ETCS-i is not the cause of unintended acceleration, it is in the process of upgrading several current models with a brake override system. This system will be incorporated into future new production of all models sold in the United States by the end of 2010.

The fact is, if the throttle on any Toyota vehicle is wide open—for any reason—and the driver applies firm and steady pressure on the brake pedal, the vehicle’s braking system will stop the car. However, given the heightened concerns about sudden unintended acceleration, Toyota has decided to incorporate brake override to provide an additional measure of confidence for our customers.

Although you may think that tow ratings would be regulated by some government agency to make sure that a vehicle could actually safely tow at the manufacturer’s listed weight, it is not!   That is why when the Tundra was introduced with a tow rating of 10,800 pounds, Ford promptly raised theirs to 11,000.   There has to be a way to compare manufacturers.   That is what SAE J2807 is all about.

Tow ratings for the 2011 Tundra and Tacoma will be revised to comply with the new SAE J2807 guidelines for all truck manufacturers. Knowing the basics about the new voluntary SAE J2807 standard is essential to compare tow ratings fairly.  What is SAE J2807?